ALL ABOUT: Branding Powers Manifesto

Branding has the power to do so much more than create a logo. It has the power to create a life.

Because it is about more than what we look like. It’s about who we are.

It’s about more than making money. It’s about manufacturing happiness and fulfillment.

It’s about more than building a company. It’s about learning to love the company you keep inside your own skin.

It’s about more than amassing profit. It’s about doing so in a way that profits the world.

It’s about more than how others see you. It’s about how you see yourself. And how willing you are to share what you have to give in away that makes the world around you and the world at large a better place.

Whether you are offering goods and services as a company or time, talent and passion as a human being, your brand is how you do that. And why you do that. And what you strive to gain and give by doing that.

We are, all of us, participating in the business of Life.

There is no commodity on the shelf of life more valuable than the human being. And no human being is or ever could be a parody product. Each of us is unique and extraordinary beyond measure.

If you have found value, meaning and fulfillment in your personal life but your professional life is not an expression of the joy and value you are, you are only half way there.

If you have found value, meaning and fulfillment in your professional life but your personal life leaves you feeling bankrupt, you are only half way there.

Because in truth, there is no personal life and professional life. There is only life.

And you are the CEO of yours.