THE BRANDING SUTRA
If there is one thing I learned in my twenty years as a creative director and advertising exec, it’s that people are a monumentally more worthy investment than the products they purchase. With that as the cornerstone of my belief system, it is my opinion that the world of branding has its priorities backwards, focusing on goods and services rather than flesh and blood.
Human beings are by far the most valuable commodities on the shelf of Life.
This book takes the core principles of branding, that have traditionally only been used to sell products, and reapplies them to people, bringing a deeper, more human perspective to help set us all up to more truly succeed in life.
Equal parts business acumen and spiritual insight, this book reveals how to envision yourself as a valuable commodity, harness individual talents and skills in unique and purposeful ways, and bring more meaning to your career and your life. In a leveling of the playing field of success, the Branding Sutra repositions branding from a business tool into a life skill.