WHY DO I WANT TO BE A DOUBLE BOTTOM LINE BRAND?
Do you want to increase your sales?
Do you want to attract the top talent on the planet to work for you?
Would you like investors to infuse your business with cash?
If you answered yes to any of these, then you already have the answer as to why you would want to invest in Double Bottom Line Branding™.
It positions you for success with consumers, recruiters and investors. To give you an idea how much success, take a look at a few
of the details below.
Toms Shoes opened launched in 2006 with a "one for one" double bottom line. Specifically, this is how it works: for every pair of shoes you buy, Toms gives a pair of shoes to a child in need. Giving consumers the opportunity to immediately and directly impact the life of another, paid off hugely. To date, Toms has sold over a million pairs of shoes. With an average price tag of fifty five to sixty dollars, that's more than somewhere in the fifty five million dollars in sales. Not bad for just six years in business, huh?
Many venture capitalists will now only invest in double bottom line companies. So much so, in fact, it has given rise to a whole new category called Impact Investing in which investment dollars are given only to companies with the intention of generating a positive social impact in their communities, countries or the planet. In 1995, impact investment dollars accounted for 12 million dollars. Experts are predicting that by 2014, they will top five hundred billion dollars. Do you see a business trend growing at epidemic proportions?
RECRUITING & PRODUCTIVITY:
Double Bottom Line Branding allows you to attract and retain better talent for less. In fact, studies show 40% of employees and executives would be willing to take a pay cut to work for a socially responsible company. Employees are willing to work harder as well. For example, Endurance Wind Power reports that although their pay is lower than the manufacturer's average, employees willingly work 12-hour days because they're passionate about changing the world and producing top-quality turbines. The result? The company is growing faster than its competitors.
Do you want to follow in the footsteps of this kind of success and support? Then the very best next step you can take is to get read through how do I become a double bottom line brand to discover the best way for you to begin our process.